It's our awesome half-frozen country of residence: Canada! (Or at least the Axis Powers Hetalia version of him.) He needs more love.
The candy cane is maple-flavored (and that's also what the tag says) because I still can't believe maple-flavored candy canes even exist. Leave it to Canada, because we have maple-flavored everything here and it's crazy. The US probably has to put up with this, too, since we probably push all our maple syrup products on them.
His polar bear buddy is doing that cartoon thing where you peek out from something you're bigger than without the rest of you being visible. True facts!
Anyway, despite Canada being cliched as the frozen tundra, it actually still isn't snowy where I live. C'mon, weather! You can do it!